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2018 MARKET UPDATE: A LONG TIME AGO IN A GALAXY FAR, FAR AWAY...
You can close your eyes, throw a dart and pick a price for this book and have just as much hope of getting it right as anybody else!
There have been some impressive sales this year, but prices are all over the place on this rare issue. Proceed with caution.
2017 MARKET UPDATE:
This book is always going to be in demand. No matter what the ebbs and flows of the market, and the coming and going of the various Star Wars movies, it will find a new home whenever one is offered.
The new record price for this book was set about a year ago, after we published. There are no less than 11 CGC 9.4s in the census (and two 9.6s), and one of the 9.4 copies changed hands for over $25,000! Surely if the 9.6s come to the market, $50k is possible.
High-grade copies are scarce to rare. Even so, lower-grade books have seen price compression. There may be very little difference in selling price between a 2.0 rag and a 5.0 mid-grade book, so be picky and wait for your opportunity.
One of the biggest movie launches of all time didn't disappoint. After the horrendous flops of Episode I, II and III, the Star Wars movie franchise really needed a home run. The Force Awakens was it.
Fans of Star Wars comics know all about the 35c price variants from Marvel. They are genuinely rare. There are 4,500+ copies of the regular #1 certified by CGC, against only 153 in all grades of the 35c variant.
It's hard to recommend any particular grade, because these come to market so seldom that it makes no sense to be particular. If you see any copy in any grade, snap it up.
And may the Force be with you.