2018 MARKET UPDATE: LOKI CAN'T COMPARE TO THOR, EVEN IN THE MARKET
Prices are overwhelmingly positive this year. It seems that the fresh upturn in Journey into Mystery #83 (first Thor) has sparked new interest in Loki.
There have been no sales of our recommended CGC 7.5 grade, but 8.0 and 7.0 have both seen record highs, so it's looking good.
2017 MARKET UPDATE:
There's not enough activity to justify moving JIM 85 higher up the Hot 100. It's a pretty scarce book above VG-ish ranges.
A few noteworthy sales are listed below. The record for this book will surely be smashed if any of the 9.4 or 9.6 copies come back to market.
Loki, on paper, is a bit of a weird super-villain. Being the ugly brother to Thor cannot be easy, and any guy would end up with a chip on their shoulder under those circumstances.
The important point about Loki is his importance in the Marvel Cinematic Universe. He's appeared in the Thor and Avengers movies, and it looks as if he will be reprised in future sequels.
Most copies on the market are low- to mid-grade thrashers. While prices are rising, it's surprising how affordable this book is below CGC 8.0, with not much price variance after you get to 6.0. Find a nice copy with minimal damage on the front and preferably white pages.